Apparently, Sears debuted a new t-shirt that expresses one's love of a particular piece of hardware that you usually find in an underwear drawer.
Unfortunately, they took it down after realizing what, exactly, a butt plug was.
But don't worry, here's another t-shirt from them that will certainly make the loss of the I (heart) Butt Plugs one a bit easier to swallow.
Source: Gawker