Okay, so instead of colorful embroidery floss knotted into designs, this particular bracelet is made from the pubic hair of Chuck Norris and can stop a cheetah from attacking you (I'm only guessing because I'm not sure what it actually does other than get screwed up from unraveling).
But I guess if you are a man who is wearing a bracelet that isn't alerting people that you are diabetic you have to Dude-ify it somehow and calling it SurvivalStraps is pretty manly right?
And hiring some random douchebag to pretend that the bracelet can help build a bridge over a hole in the ground (THAT YOU CAN EASILY WALK AROUND)can justify your need for wrist jewelry.
Whatever, just buy a bracelet and call it a day you huge weenie.