McDonalds has made the jump into new media, crowd sourcing for user-generated video to promote the launch of their newest menu innovation, Chicken McBites.
The goal here was to tap amateur filmmakers for creative bite-sized ideas for videos/video creation through a contest inviting consumers to produce bite-sized videos to mirror the “bite-size” quality of Chicken McBites.
After the jump, check out the top 10 winners.
Romeo & Juliet
Play Byte Size!
Itsy Bitsy
Small Has Emerged
Lyrical Wizardry
Bite-Sized Pranksters Pranks #1
A Tiny Piece of History
Little Big Town
The Smallist
Bite-Sized History of Everything, Ever
