Mel Gibson's latest project Get The Gringo won't be seen in theater, instead it will be a direct to demand release on DirecTV.
Deadline reports that Gibson's own production company Icon Productions has made a deal with 20th Century Fox Home Entertainment to creat a direct-to-consumer release. The film will have an exclusive premiere on DirecTV to those that choose to buy it. Later it will go to VOD, digital download and Blu-ray.
The gritty "south-of-the-border action film" stars Gibson who also completely financed the project. DirecTV has the exclusive for over a month, and then it will be able to go to other VOD services.
Gibson plays Driver. After a high-speed car chase into the U.S. border, he survives a crash and is put into a "hard-core Mexican prison" He find a friend in the strange meeting of a 10-year-old who teaches him the ropes and how to survive the dangerous El Pueblito.
Here's a trailer for you. Will you be spending the 11 buck to see it on May 1st.
