Perhaps it's just me, but never have I stared deeply at my Keurig coffee maker and thought, "You know what would be great? If this thing made soup."
Then again, I rarely make eye contact with any of my household appliances out of fear that they will go all Maximum Overdrive on my ass (you know, parents back in the 80's should have been a bit more vigilant when it came to letting their preteens watch a movie that depicted appliances chopping people up).
Regardless, it appears that Campbell's Soup took a look at our desire to spend $11.99 for a package of plastic pre-scooped coffee holders that wouldn't even come up to the half-way mark on a small can of $6 Folgers and thought to themselves, "These lazy people deserve to waste even more of their money so let's make K-Cup Soup Packets and see what happens."
And they are...next year.
So, how is this thing going to work?
Well, there's two parts to it (that's already too much work). The first is opening up a package of dry noodle bits/vegetable garnish and pouring it into some kind of receptacle (I'm guessing a coffee mug) and then putting the broth cup into the Keurig the same way you would if you were making coffee. Then hit the "Brew" button and let the magic of mediocre broth making begin.
Yep, we have truly grown as a species.
You will be able to find the Campbell's Soup K-Cups sometime in 2014 "...right next to the coffee K-Cups". [Advertising Age]
And to think, at one time we predicted that the future would give us flying cars...
Source: Foodiggity