In order to get people to take a few minutes out of their day and relax, the Dutch brewery company, Amstel, created a vending machine that dispensed FREE BEER to those people who could manage to spend three minutes without looking at their phone or fidgeting around.
All you had to do to get an ice cold beer was push a button, stand on the circular spot directly in front of the vending machine (where a camera could monitor you) and, if you managed to chill for 180 seconds, a can of Amstel would be released for you to enjoy.
Of course, this brilliant advertising campaign is taking place far from the US (as usual) where I can't easily participate so, naturally, I have constructed my very own "Take Time For Yourself" vending machine made out of my refrigerator and my kitchen timer.
All that is required is to stand in front of the fridge for three minutes without moving (which is ridiculously easy for someone with no drive) and then reach in and pull out my own beer (my reward is Weyerbacher Imperial Pumpkin Ale...it's my favorite fall beverage, and it's brewed in the next town over from me).
While it's probably not exactly the same kind of feeling as getting a free beer handed to you by a vending machine, at least it feels like I've won something.
Video of the most beautiful vending machine doing it's thing after the break.
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