Last week, Twentieth Century Fox made the better-late-than-never announcement they're venturing into the theme park business to exploit their owned film and television properties.
This is actually the second attempt to build a better theme park (the first being an embarrassing Australia-based vanity project for Rupert Murdoch). This time around, they're using Malaysia as a testing ground before moving anywhere else.
Studios continue to feel the paranoia-inducing nightmare that Millennials and additional future generations, simply aren't brand champions. Hell, they're not even really aware, nor do they care, which programs and movies come from which studios.
Adding to the nightmare, Fox has licensed out a majority of their biggest titles to other theme parks in the last 30 years, including The Simpsons to Universal Studios and, most recently) their massive blockbuster Avatar to Disney. Star Wars they never had licensing rights from the beginning, and with Disney securing Lucusfilm, don't expect any next-gen Star Tours experiences at this Fox park.
Expected to open in 2016, the new Fox park plans to bring themed attractions around the obvious big-tickets like Alien or Predator, as well as family friendly experiences around Rio and possibly Ice Age.
I think they could deep digger into the Fox catalogue for some really unique guest satisfaction:
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