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| Interview conducted by Lauren Berkley |
None of these games has the power and influence the that the simple, bright, family-friendly Candy Crush Saga has. To prove it, the "sweet" little game from 2012 has overtaken Angry Birds as the most played game on Earth at 600 million game plays PER DAY on mobile devices alone. It has even gained so much traction internationally that Korean pop star Psy featured it in his "Gentleman" music video earlier this year.
Part of the Candy Crush popularity is its "cross-platform" nature, meaning you can play it on any tablet, computer, or smartphone -- or even on Facebook -- and be able to continue right where you left off, regardless of the device or your location in the world.
I spoke with King Games Guru Tommy Palm about the Candy Crush phenomenon and how big games can start with small ideas.
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