Avengers Assemble?

After previously discussing the ever growing relationship between Marvel’s movie and publishing properties, let’s dive into another facet of the movies impacting the comics: expansion.

Marvel’s comic book publications start to aggressively expand whenever a film adaptation arrives.

This should be no surprise to anyone, as the company obviously wants to grab as many readers as possible when their characters are plastered on lunchboxes and buildings all over the world.

But how much is too much?

It seems that Marvel is constantly releasing series upon series whenever a new adaptation is released, and nowhere is this more apparent than with The Avengers, the superhero team that broke box office records last May.



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