Look, when Snoop Lion (nee Dogg) reincarnated himself as a quasi-Bob Marley I had my doubts, but now I'm not so sure about it.
The man who once rapped about violence says he's done with all of that and instead wants to focus on love and tolerance and making records that represent his new spiritual awakening with the Rastafari Movement.
Am I skeptical about his transformation?
Perhaps a little, but his journey certainly seems authentic enough judging by a documentary that is coming out in September which chronicles Snoop's Jamaican trip to explore a new type of music.
Frankly, it's nice to see an established artist trying to grow creatively and not rely on his past to make another dollar. And although that can sometimes backfire spectacularly (see Garth Brooks alter ego Chris Gains) at least he is making an effort to change.
For his longtime fans there's no need to panic, Snoop says that there's a chance he's not completely done with rap just yet and although the message may be different, he's still as sharp and cutting-edge as ever.
Below is a trailer for the upcoming documentary.
And here's his new song La La La
Source: Indiewire