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Popularity for Brand Continues to Grow in Region |
The first-ever
The Simpsons store last week in Taikooli Sanlitun, Beijing it was announced by Jeffrey Godsick, President of 20th Century Fox Consumer Products and Yoyo You, General Manager of Her-Chain.
Featuring over 125 specially curated items, the store offers never-before-available apparel, bags, head gear and accessories; each invoking the distinctive style and spirit of
The Simpsons.
The Simpsons retail environment showcases the beloved brand with visual highlights throughout the store: The customer immersion begins when they enter through the iconic Bart Simpson silhouette; at the center of the store, shoppers are greeted with a customized art installation celebrating
The Simpsons through sophisticated design; a minimalist color block breakdown of the characters complement each of the dressing rooms; and attention-to-detail execution of lighting elements pops the characters to life further adding to the overall in-store ambiance.
The overall decorative design details the characters’ features and layers the store area into distinguished zones.
Each section emphasizes a specialty merchandise range that articulates emerging trends and cool elements. Casual and sophisticated are the key styles blending the varied themed essentials of
The Simpsons so consumers can explore and achieve their own personal look.
In regards to the announcement, Jeffrey Godsick, President of 20th Century Fox Consumer Products stated: “We are delighted with the rapidly growing enthusiasm for The Simpsons brand across the Asia Pacific region. No matter the customer -- a family, a high-end shopper or a fashionista --
The Simpsons store in Beijing offers that unique consumer engagement with one of the world’s most celebrated properties. The development of this one-of-a-kind retail environment has been a true collaborative effort between 20th Century Fox Consumer Products, Her-Chain and Gracie Films; we look forward to launching future stores for
The Simpsons together.”
Reflecting the mid to high range portfolio of merchandise for sale,
The Simpsons store is located within the fashionable Taikoo Sanlitun shopping centre featuring high-end international retailers, art galleries, theatres, restaurants and a boutique hotel.
Yoyo You, General Manager of Her-Chain added: “
The Simpsons store will offer a diversified range of smart designed products. The store possesses the fully-owned licensing rights to co-produce all ranges of products. It is targeted to meet the intense and popular demands among consumers and
The Simpsons’ fans.
The Simpsons store will continue to provide the infinite surprises and fashionable merchandise iconic to the brand.”