Companies like to make money.
Lots of it.
No one really goes into a business and says, “Man, I sure hope this bad boy tanks,” except like half of those late night infomercial people that I’m fairly certain created some of their inventions on a drunken dare because it’s easier to accept that than the soul crushing reality that there are people out there for which boiling a pot of water for pasta is somehow a hardship.
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#firstworldproblems doesn’t even cover not knowing how to make pasta... |
Comic book companies, naturally, are no different and it seems that in recent years, we’ve had something of a return to the 90s era of the industry in which an implosion brought about by countless variants, series seemingly launched in a throw it at the wall and see what sticks mentality, gimmicks in stories and covers, and endless mega-events dominating the market.
On one hand, it has led to some great sales, but on the other hand, it doesn’t seem as sustainable now as it did even two years ago, not with companies seemingly willing to sacrifice the fanbase that kept them afloat for years in order to court the ephemeral new reader for longer than an issue or two.
Now, don’t get me wrong.
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